When you're starting a business, it's easy to get caught up in the exciting stuff – the products, the services, the big dreams. But here's something that's absolutely crucial and often overlooked: your brand voice. What do you want people to think of when they think about your business?
For AI Supercharge, my co-founder Serge and I knew from day one that we wanted our brand to be fun and slightly controversial. We love bouncing ideas off each other, and we wanted that warm, safe, and fun approach to shine through in everything we do – especially our in-person, hands-on courses where exercises are designed to be easy for people to apply straight away in their business.
But here's the thing: knowing what you want your brand to feel like and actually documenting it consistently are two very different challenges. That's where AI became our secret weapon for creating a tone of voice document that's been absolutely game-changing.
Instead of staring at a blank page wondering how to describe our "vibe," we took a much smarter approach. We gathered our existing content – specifically our last five LinkedIn posts – and let our authentic voice speak for itself.
We cut and pasted those posts into Gemini and asked it to create a tone of voice document based on what it could see. But here's the crucial bit: we told Gemini exactly what we wanted to be known for. "We want to be New Zealand's best in-person training provider and be known for being fun, warm, and approachable."
The result? A comprehensive brand tone of voice document that captured not just how we sounded, but the essence of what we wanted to achieve. It was like having someone hold up a mirror to our business personality and describe exactly what they saw.
You will not believe how many times I've been able to use this tone of voice document since creating it. It's become the foundation for:
- Uploading into Gems (more about those in another blog!) to ensure consistent content creation
- Writing blogs and LinkedIn posts that sound authentically like us
- Creating content where we want our unique AI Supercharge voice to be heard
- Briefing team members as we grow, so they understand exactly how we operate
Think of it as your brand's personality blueprint – a reference document that ensures everyone sounds like they're part of the same team, even when different people are creating content.
As we start to expand AI Supercharge, this document has become more important than ever. New team members can read it and immediately understand not just what we do, but how we do it. It's like giving someone the key to understanding our business personality before they even meet us.
Whether it's standard operating procedures, client communications, or social media posts, having that documented voice means consistency across everything we touch. No more wondering "does this sound like us?" – we have a clear reference point.
Here's the brilliant part: you probably already have examples of your authentic business voice scattered across your social media, emails, or website. Instead of trying to invent your tone of voice from scratch, let AI help you identify and document what's already working.
Gather your best content – the posts that got great engagement, the emails that clients loved, the website copy that converts. Feed it into your AI tool of choice and ask it to create a tone of voice document based on what it sees, combined with what you want to be known for.
The result will be a document that captures your authentic voice and becomes the foundation for consistent, recognisable content across your entire business.
Ready to discover your brand's secret sauce? Your authentic voice is already there – you just need to document it properly.
Want to learn how to leverage AI for brand consistency and content creation? Our courses show you exactly how to build these game-changing systems. Let's get supercharged together!
